The Cosmosapien

Making Profit Should be a by-product of Purpose Eight years ago, a global study of high growth in companies was launched by the Harvard Business Review (HBR) to investigate the importance of three strategies known to drive it: creating new markets, serving broader stakeholder needs, and changing the rules of the game. However, the finding of the study was a major surprise, going by the admission of the brains behind the study. Although each of the three strategies did boost growth at the organizations studied, there was a fourth driver that the team had not even considered at all: PURPOSE. For many years, companies have been urged to make purpose form the core of what drives them. Unfortunately, the conversation has often been around having a purpose as an add-on—a way to create shared value, improve employee morale and commitment, give back to the community, and help the environment. However, as the study by HBR revealed, companies have moved purpose from the periphery of ...

Why we should be Weary of Big Corporations and the lesson we learn from Mr. Robot. Behind the geekiness and the quest for justice demonstrated in the film Mr. Robot, one of the most important underlying themes is that of the power of corporations and their abilities to control people’s lives. Elliot, the main character in the film calls such corporations E-Corp to mean evil corporations because of their evil deeds and their ability to get away with it. Using the only superpower he has, Elliot resorts to hacking as a way to expose the evil deeds of corporations. Even though fictional, parallels can be drawn between the happenings in the film and what happens today in the real-life corporate world. In the first episode of the Capitalisn’t , an economics podcast by Kate Waldock and Luigi Zingales of Georgetown University and the University of Chicago, respectively, a future is contemplated where Facebook’s Mark Zuckerberg becomes the U.S president and revises the antitrust law to pr...